Loring Smart Roast, a leader in specialty coffee roasting equipment, will be joining the inaugural NOLA Coffee Festival on September 15, 2023 as an exhibitor. They hope to provide the coffee professionals of the Gulf South with the tools they need to take their business to the next level. From new baristas to seasoned roastery and café owners, the art of the roast is a subject that speaks to anyone with a passion for coffee.
As one of the primary ports for coffee imports in the United States, New Orleans is home to a vibrant and historic coffee culture. Loring celebrates the science and art of coffee at every stage, from the people sourcing the green beans to the Roast Master who wants ultimate control while coaxing out the bean’s best flavor. At the end of the day, we all seek the same thing – amazing coffee. Loring hopes to inspire those just starting out on their journey to pursue a career in coffee and provide those who already have the passion with solutions for their most common pain points: efficiency, fuel costs, emissions, roast control, and repeatability.
Back in 1998, Loring founder and inventor Mark Ludwig saw a problem that needed a solution, and that solution was a fuel-efficient roaster that could drastically reduce smoke and emissions without an external afterburner while providing a consistent roast profile. More than two decades later, Loring Smart Roast remains at the cutting edge of roasting technology. The roasters can be found in 60 countries worldwide. From the compact footprint of the Loring S7 Nighthawk to the robust 70kg capacity of the Loring S70 Peregrine, Loring offers an effective solution for roasteries and cafés of all sizes. To this day, Loring continues their mission to provide unmatched quality, unheard-of efficiency, and unparalleled control to the specialty coffee roasting industry. All the machines are made in the USA at the production plant in Santa Rosa, California.
Mark Ludwig, Founder & Inventor
Loring Smart Roast