“We are thrilled to welcome ONYX Coffee Lab as one of our keynote exhibitors and educational presenters for the 2023 NOLA Coffee Story,” announced Jim Currie, co-founder of the trade show/ consumer coffee festival. “ONYX is a coffee roaster with deep southern roots. They operate at the very forefront of specialty coffee and we celebrate their ongoing success as product innovators and consumer education leaders. Our attendees will be looking forward to learn from the ONYX leadership team.”

The ONYX Story
Years ago we started telling each other to “Never Settle for Good Enough.” It felt perhaps like a piece of branding or a slogan, but over the years this mentality has developed into a mantra of its own that permeates everything that we do at Onyx.

It starts with traveling to find the absolute best coffees. This plays out across different countries, continents, and terrains. We maintain high standards for how our coffees score and taste. When the coffees land at our HQ, we roast and cup and make minute adjustments to the roast profiles until they make the coffees shine in the cup.

We roast and ship coffees every weekday utilizing solar energy from the roof of our facility. A sample is taken from each roast and cupped for quality, to track the characteristics of our coffees, and to give feedback on roast profiles. This ensures that every coffee that goes out not only meets our standards but is truly remarkable. This data is available to view on our website.

Each coffee we have is accompanied by its pricing and trade data, meaning you can see what we paid for it, what it scored at, who we bought it from, and other details right on its product page. This is not only something we are very proud of but is also a practice that is rare to see in coffee. We want you to see exactly how this coffee came to be one of our offerings. Our producing partners innovate and work hard to grow some of the most amazing coffees, and we want their name to be listed and recognized.

Our approach to serving coffee begins way before there’s a customer in front of us. Teaching the fundamentals of coffee and espresso, from farming to cupping to preparation starts with in depth classes, hands on skillset development, and repetition in our training lab. We are proud of the time and expertise our trainers spend with each of our staff members, and this knowledge extends to our wholesale partners and the coffee enthusiast. We host curriculum for high end cafes and home users alike.

In our cafes, our goal is that you feel welcomed, seen, and heard, and that whatever coffee or pastry you choose fits what you’re looking for. It’s the service at the very end that completes the supply chain. There’s an art to it. We want our cafes to be full of people from our community working, reading, and having conversations. Our staff is made up of some of the best coffee professionals in the states, and every drink, every interaction, every item is cared for, intentionally made, watched over, and executed to be exactly right.

Whether you’re a coffee professional or you’re just getting started, you can trust that excellence and hospitality run through the core of every part of our business. Join the pilgrimage.

ONYX is a locally roasted, ethically traded, carefully profiled coffee. The Café and Roastery specializes in coffee profiling and brew methods – located in Northwest Arkansas: Bentonville, Fayetteville, Rogers, & Springdale.

ONYX Coffee Lab


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NOLA Coffee Festival