The cupping sensation of SCA 2023 will be used in New Orleans and will be available for sale at the NOLA Coffee Festival. “These mugs were especially designed for professional cupping and they created lots of attention at this year’s EXPO in Portland.” said Jim Currie, NCF co-founder. “We are thrilled to add them to our New Orleans coffee trade show experience. We have invited Jake Leonti of CoffeeTalk.com to lead a cupping exercise on our trade show floor. Jake has agreed to use these cups as a focal point of helping baristas and roasters appreciate the specific qualities and properties of select coffee. This sensory experience will be a true highlight of our expo floor.”
“Cupping and understanding how to engage and evaluate coffee is one of the essential building blocks to adding value to Specialty coffee. Any time I get the opportunity to share cupping knowledge I jump at it. It is as important in our industry as literacy. It is sensorial literacy.” – Jake Leonti
Gold Mountain Chief Farmer and CEO Ben Weiner explained the reason the new cups were created, “Farmers put sooo much effort into producing awesome coffees, and the thickness (and longer warm temps) of these mugs, combined with the colors and cupping note suggestions, are perfect for celebrating and analyzing the resulting coffees.
Gold Mountain Coffee Growers operates a dedicated farming group in Nicaragua and has pioneered technologies and methods to reach new levels of consistently-high cup qualities, year after year. Everything Gold Mountain does depends on excellent-cupping coffee. Gold Mountain coffees have won the Good Food Award, Golden Bean medals, and other distinctions as a result of years searching out the best specialty coffees of Nicaragua. @goldmtncoffee
Jake Leonti, Cafe Guru at F+B Therapy and Editor in Chief at CoffeeTalk.com. Mr Leonti is a coffee and coffee business expert having consulted for clients ranging from Nestlé, Caffe Nero and Virgin Atlantic to small owner-operated companies in ten countries on five continents. Mr. Leonti has worked in coffee for over twenty years with disciplines at every link of the value chain from barista to roasting, green grading and importing. Jake is the current Editor-in-Chief of Coffee Talk Magazine, columnist at Santé Magazine, member of the Roasters Guild and host of the Food + Beverage Therapy podcast. @fnbtherapy
The new Gold Mountain Cupping mugs will retail for $10 at the event Merch Store on Sept 15-16, 2023.
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